The Situtation
Before we (Wedesign) could get started with the inbound marketing strategy (writing sales copy, writing product description and images), we first had to do some brand architecture housekeeping.The first exercise here was a branding exercise to create a logo and design a UI for the brand. Additionally this architecture strategy was important for website users because it allowed them to understand the full breadth of Nietna’s offerings while visiting the website. From a search engine optimization standpoint, this architecture presented a great opportunity.The Opportunity: Setting Up a E-commerce Website and Running AdsNietna Enterprise was actively managing a business page to drive sales. The first of many question we asked was whether setting up a e-commerce website would increase sales and user’s experience. At the heart of all inbound marketing and SEO strategy, the user’s experience must be the #1 consideration. And implementing this will improve sales and user experience.
Before we intervene
- Average Visit to website in March: 550
- Average Visit to website in April: 77
- 627 Increase in Overall Visit to online store
The Inbound Marketing Strategy
Once all the brand and website domain architecture projects were completed, we began our inbound marketing strategy. This strategy was focused on the goals of growing the business. In order to hit these goals, Wedesign drafted a marketing strategy focused on brand and store promotion. During the course of the inbound marketing program with Nietna, Wedesign created over 50 new pieces of product post and web page content. Additionally three landing pages were added to the website. All the content created for this inbound marketing strategy focused on educating around topics of living a healthy life, how to get solution for health issues and how to maintain your body and beauty. Nietna has a rich product photography library, which helped further improve the overall quality of their content. Additionally, this inbound strategy also focused on sharing all the exciting reviews about the products. At Wedesign, we’ve helped all kinds of companies and businesses implement effective inbound marketing strategies content-driven strategies designed to drive web traffic, increase leads and drive keyword rankings. We’re proud to tell the story of how we helped, and continue to help. Their success is our success.
After we intervene
- Average Visit to website in May: 1,750
- Average Visit to website June: 3,100
- 4850 Increase in Overall Visit to online store
